"Everything I do is a matter of heart, body and soul," says Donna Karan, chief designer of the international company that bears her name. "For me, designing is an expression of who I am as a woman, with all the complications, feelings and emotions." By the year 1989, the first collection under brand name DKNY had appeared and quickly obtained a high recognition in the fashion industry all over the world. DKNY
simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Karan is inspired by the life and innate style of the artist. Quintessential hallmarks include black cashmere, leather, stretch and molded fabrics, often developed by Karan, as well as silhouettes that wrap and sculpt the body. For Karan, it’s never been just about clothes; It’s about lifestyles. Not only giving customers more choices of products, Karan was also passionate in the sense of harmony to enhance the perfect combination, the led to the appearance of accessories collection just one year after. From handbags to clutches, belts, the collection of shoes including lovely high heels to simple flat ones but chic in a way.

By giving the collection of DKNY, DKNY Accessories, DKNY Shoes và DKNY Jeans in two consecutive years had never seemed to be enough for Karan. Karan saw that the many men in her life, starting with her husband, also needed a sophisticated system of dressing. Considering Karan’s father was a custom tailor, a menswear collection was inevitable, and it was founded in 1992. Since men cannot live by double face cashmere suits alone, DKNY Men emerged a year later in answer to his casual, sport side, which then beget its own dress shirt and tailored clothing collections.

While continuously bringing to customers collections of different product lines, DKNY at the same time not forgetting their mission to bring their artworks closer to their customers by the emergence of DKNY flagship stores. The first flagships opened in London - DKNY in 1994, and Collection two years later. 1999 marked the opening of the uptown New York City DKNY flagship store, located at 60th Street and Madison Avenue, and two years later, came the downtown DKNY flagship on West Broadway in SoHo.

Following the success and development of DKNY International, DKNY opened by middle of December in Viet Nam through the exclusive distribution of Celebrity Elite, Eight Lions Corporation. Celebrity Elite’s goal and desire is to bring to customers a complete, new and perfect style in fashion, that’s why DKNY is here. The first DKNY flagship store will be opened in Ho Chi Minh city with more than 300 square meters, following the latest design of DKNY store concept.

It will be a very fantastic and unique experience shopping at DKNY store because of its interior design, which is premier in Vietnam and have never been seen any South East Asia countries. The DKNY store is located at Crescent Mall, Phu My Hung, district 7, HCMC, the shopping mall is set to be one of the first international standard malls in Viet Nam. DKNY will satisfy both Men and Women who have the love in fashion, bringing them more choices and offering with the latest fashion style through DKNY, DKNY Mens and DKNY Accessories.