Eight Lions is bringing a new style of living to Vietnam. We trade and distribute only the highest quality brands available. Design, quality, and functionality are the key criteria we consider when selecting our product lines and we strongly believe that these products enhance our customers’ standard of living and enjoyment of life.

Our Fashion Division includes the brands BCBGMAXAZRIA, Charles David, DKNY, French Connection, and Lyn Around with retail stores in high-traffic, high-visibility locations around Hanoi and Ho Chi Minh City.  Already established as a key retailer in the upper-middle and high-end fashion business, we plan on expanding our selection of labels to meet the growing demand in the Vietnamese market.  Our Fashion team knows visual merchandising and understands the value of location - and our Sales Executives are carefully trained and monitored to ensure an exemplary in-store experience for our customers.

Our Home Lifestyle Division brings a selection of products including Mobalpa Kitchens, Silit Cookware, and bedding from Santas and Sheridan to our customers. From our staff architect who works with customers to design the kitchen of their dreams, to our retail sales executives, we have the expertise and product knowledge to ensure our customers’ satisfaction.
From individual fashion selections to private home fit-outs, we aim to provide the same level of high quality design and value across our fashion and home lifestyle lines from leading brands. Together with our valued partners across the globe, Eight Lions has introduced a level of design, style, and service to individual consumers and corporate clients in Vietnam. With 24 retail locations in the most desirable, high-traffic shopping outlets across Vietnam, we have an extensive and experienced sales, marketing and logistics team that combines local market knowledge and global business savvy.

Our Marketing Team has well developed media contacts and we are very active in Vietnamese print and online publications, enjoying broad coverage for our brands and promotional events. A growing list of our Celebrity Club Members enjoy discounted purchases, additional birthday markdowns, and priority access to our events, private sales, and VIP customer services. We have taken much care in securing premium retail locations and our success with this strategy gives Eight Lions a competitive advantage in brokering the most desirable retail real estate in Vietnam.

Eight Lions Corporation was founded in 2003 by Jeffrey Jones and Nguyen Van Long, in partnership with an architectural firm to import bedding and kitchen products for high-end serviced apartments. Customer demand for quality bedding prompted the addition of a bedding retail store to the portfolio and Santas Bedding and Sealy Mattress were the first two brands for which we acquired the master license in Vietnam. In 2006, Eight Lions founded its fashion division and launched French Connection in the Vietnam market, followed by Mexx in 2009 and BCBGMAXAZRIA in 2010. 2011 will mark the arrival of DKNY and Charles David to the Eight Lions family of brands. Our offices are located in Ho Chi Minh City’s central business district and our staff consists of more than 200 in management and sales roles.